+ Competitve Brand Audit
+ Visual Identity Design
+ Packaging Design
+ Promotional Assets
Avoiding stereotypical Italian cues, the goal was to hero the product specifically. Taking cues from the restaurant’s industrial brick building and workmanlike attitude, the approach was to highlight the pizza maker, with each one stamping their name on every box that goes out the door. Bringing a chef’s mentality back to a food often disregarded as a late-night last resort, Maker Pizza inspires an evangelical pride about their product.