241 Pizza Ltd.

Rebrand

+ Competitve Brand Audit
+ Visual Identity Design
+ Verbal Identity

+ Packaging Design
+ Marketing Campaign

241 and one for all.

241 Pizza is a Canadian franchise chain of quick-serve pizza restaurants headquartered in Scarborough, Ontario. To change perception and modernize the brand, a bright and bold visual system and marketing campaign was developed to celebrate all the reasons to love 241 Pizza. Two hundred and forty-one reasons to be precise. By introducing a fresh visual approach and playful language that emphasizes quality, 241 Pizza was re-established as a familiar, smart and contemporary neighbourhood brand and go-to for pick up and delivery pizza.

3_241_Pizza_Box
tomatoes_241
peppers_241
2_241_Pizza_Cards_NU
4_241_Pizza_Coasters-1
241_pineapple_new
241_red_pepper_new
6_241_Pizza_Chips
241_Pops_New
7_241_Pizza_Line_new
241_Reason_B
241_Reason_C
8_241_Pizza_ADS_NU
9_241_Pizza_ADS_NU
10_241_Pizza_Tees
241_Pizza_Delivery_Box_New
241_Pizza_Delivery_Jacket
Role: Creative Direction, Art Direction & Design
Agency: Community
Client: Chairman's Brands
Team: Joseph Nanni, Co-Creative Director / Trevor West, Copywriter