Four Seasons Hokule'a
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Visual Identity

+ Visual Identity Design
+ Packaging Design
+ Font Design
+ Surface Design

Relish into day and night life.

Inspired by the guiding light that leads navigators through the Hawaiian Islands, this contemporary visual identity draws from the skies, reflects the seas, and is guided by the stars. The primary wordmark features two thoughtfully designed brand marks that capture distinct aspects of the Hokule’a experience, creating a visual shorthand that conveys various offerings throughout the day.

Role: Creative Direction, Art Direction & Design
Agency: Community
Client: Four Seasons Resort & Spa Oahu