For over 15 years, Groupe Nantel have helped both individuals and businesses identify and implement solutions to regain financial health. In 2021 the brand was ready for a rebrand and new voice, one that moved Groupe Nantel to the number one spot in its business category. Using a human, empathetic and uplifting approach, a brand and engaging visual and verbal identity was created to communicate to end users that Groupe Nantel takes the time and care to listen and most importantly can confidently provide solutions to avoid bankruptcy.