D.W. Alexander
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Brand Identity

+ Visual Identity Design
+ Verbal Identity
+ Art Direction
+ Website Design

Purveyors of fine evenings.

Located in downtown Toronto, D.W. Alexander is a purveyor of fine cocktails inspired by the Toronto Industrial Era. The building was once a warehouse established in 1877 by its namesake, D.W. Alexander, an esteemed dealer in leather and hides. The interior design adopts the industrial feel of this 19th century warehouse building, and mixes it with a modern bespoke feel. The rich cobalt blue paneling, leathers and upholstery used throughout, provide warmth and colour to a highly textural space and those elements have been echoed within the design system. 

Role: Creative Direction, Art Direction & Design
Agency: Community
Client: Foundation Room
Team: Trevor West, Copywriter