August Women is a women’s fashion brand that fosters a community of self-love and deep connection that inspires women to be unapologetically free and confident at every phase of life. It's mission was to create a brand that would provide women with a fashionable and covet worthy wardrobe to fit their pre-pregnancy, pregnancy and postpartum bodies. The idea for this brand was initiated when one of the founding partners was expecting her first child. The lack of brands that knew how to cater to and dress a womans changing body pre-pregancy, pregnancy and post pregnancy was an open invitation to create one.