241 Pizza is a Canadian franchise chain of quick-serve pizza restaurants headquartered in Scarborough, Ontario. To change perception and modernize the brand, a bright and bold visual system and marketing campaign was developed to celebrate all the reasons to love 241 Pizza. Two hundred and forty-one reasons to be precise. By introducing a fresh visual approach and playful language that emphasizes quality, 241 Pizza was re-established as a familiar, smart and contemporary neighbourhood brand and go-to for pick up and delivery pizza.