Four Seasons Hokule'a
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Brand Identity
+ Visual Identity Design
+ Packaging Design
+ Font Design
+ Surface Design
Relish into day and night life.
Located in the newly renovated Four Seasons in O'ahu, Hokule’a invites you to indulge in a café au lait by day and martini by night. Named for the guiding light that illuminates the way for navigators of the Hawaiian Islands, a contemporary identity was developed directly inspired by the skies, imagined by the seas, and guided by the stars. Within the primary wordmark are two thoughtfully designed brand marks highlighting a specific part of the Hokule’a experience creating a visual shorthand that speaks to different offerings at different times of the day.
