Visual identity for D.W. Alexander, a downtown Toronto cocktail bar
inspired by the city’s 19th-century industrial era.
The design bridges historic industrial character with a modern,
bespoke sensibility–capturing the venue’s layered aesthetic.

Role: Creative Direction, Visual Identity, Website Design

Visual identity for D.W. Alexander, a downtown Toronto cocktail bar inspired by the city’s 19th-century industrial era.
The design bridges historic industrial character with a modern,
bespoke sensibility–capturing the venue’s layered aesthetic.

Role: Creative Direction, Visual Identity, Website Design

Visual identity for D.W. Alexander, a downtown Toronto cocktail bar inspired by the city’s 19th-century industrial era. The design bridges historic industrial character with a modern,
bespoke sensibility–capturing the venue’s layered aesthetic.

Role: Creative Direction, Visual Identity, Website Design

Visual identity for D.W. Alexander, a downtown Toronto cocktail bar inspired by the city’s 19th-century industrial era.
The design bridges historic industrial character with a modern, bespoke sensibility–capturing the venue’s layered aesthetic.

Role: Creative Direction, Visual Identity, Website Design

D.W. Alexander

Visual identity for D.W. Alexander,
a downtown Toronto cocktail
bar inspired by the city’s 19th-century industrial era. The design bridges
historic industrial character with a modern, bespoke sensibility–
capturing the venue’s layered aesthetic.

Role:
Creative Direction
Visual Identity
Website Design

0_DW_Alexander_Logo
2_DW_Alexander_Space
DW_Alexander_Typography
DW_Alexander_Colour
DW_Alexander_Illustration
9_DW_Alexander_Menu
12_DW_Alexander_BC
13_DW_Alexander_BC
10_DW_Alexander_Menu
11_DW_Alexander_Menu
14_DW_Alexander_Invite_N
16_DW_Alexander_Poster_NU
15_DW_Alexander_Space
17_DW_Alexander_N_Window
18_DW_Alexander_Door_NU