D.W. Alexander
— 
Visual Identity

+ Visual Identity 
+ Art Direction

+ Website

Purveyors of fine evenings.

Located in downtown Toronto, D.W. Alexander specializes in fine cocktails inspired by the city’s 19th-century industrial era. The venue blends its industrial roots with a modern bespoke aesthetic, all of which are reflected in the visual identity.

0_DW_Alexander_Logo
2_DW_Alexander_Space
DW_Alexander_Typography
DW_Alexander_Colour
DW_Alexander_Illustration
9_DW_Alexander_Menu
12_DW_Alexander_BC
13_DW_Alexander_BC
10_DW_Alexander_Menu
11_DW_Alexander_Menu
14_DW_Alexander_Invite_N
16_DW_Alexander_Poster_NU
15_DW_Alexander_Space
17_DW_Alexander_N_Window
18_DW_Alexander_Door_NU
Role: Creative Direction, Art Direction & Design
Agency: Community
Client: Foundation Room
Team: Trevor West, Copywriter